With Pay Per Click advertising you can reach people when they
are actively looking for your products and services. This means
you receive targeted visitors and customers. Cost-per-click pricing
means you only pay when people click on your ad and it is easy to
control costs allowing you to set Monthly, Weekly or even Daily
How does it work?
Simple, you place bids on carefully selected keywords that relate
to your web site. The bid is normally just a few pence, but the
more you bid compared to other advertisers, the higher up the search
engine results your website could appear. Every time your advert
is clicked by a search engine user you are charged the bid amount.
With a budget of £100 a month you could attract an extra
8000 visitors a year to your website by bidding a mere £0.15
per click on average.
Every time a user on Google conducts a search, a secondary set of
results appears on the right hand side of the screen, opposite the
free results. These are pay per click adverts.
The schemes we create are a series of keyword-targeted adverts,
choosing keywords for which your ad will appear and specifying the
maximum amount you are willing to pay for each click. You only pay
when someone clicks on your ad. To save money, AdWords Discounter
automatically reduces the actual Cost Per Click that is paid, to
the lowest cost needed to maintain your ad's position on the results
page. There is no minimum monthly advertising spend with Google
AdWords and you can capture a world wide audience for your adverts.
As part of the scheme, with some minor changes to your website,
we are able to track email enquiries generated by a Google advert
with Google AdWords reporting tools. This feature allows us to track
how many ad clicks convert to leads.
Google AdWords provide conversion data right down to the keyword
level in it's reports and this is information that can help you
measure your advertising return on investment.
Overture offers a very similar service, but to an entirely different
audience. Google AdWords is able to capture a world wide audience
for your adverts but Overture specifically target UK customers
only, offering access to the UK’s major Internet service
provider websites, MSN UK, Wanadoo, and BT Yahoo etc.
Here are some of the websites you could advertise
your business on:
The services we offer are consultancy and set up, or a fully managed
scheme. Our managed service will monitor the campaigns performance
daily, for the first week, then once a week for the remaining
period of the scheme, we constantly tweak and develop the scheme
to produce a cost effective sales/lead generator.
A one off set up consultation including keyword research starts
from £250. The fully managed service including keyword research,
amendments to your website, monitoring and reporting, start from
£500 for a three month scheme, plus advertising spend.
For further information please use the email form on the contact
us page, or call us on +44 (0) 207 558 8408.