Actinic E-Commerce Case Study - Adrians Records
Adrians Records in Wickford, Essex is the largest independent music
and video retailer in Britain. They have offered a telephone mail
order service for their huge stock of rare and collectable albums
and singles since 1969.
Although the company has huge experience in mail order, this revenue
stream had been in decline over the last few years. The decision
was taken to sell over the internet but they needed a simple solution
that could be used by all of the staff and handle their huge back
catalogue of vinyl and CD's.
After an in depth consultation, were we learnt the working process
of the shop and their needs, we recommended Actinic as the online
shopping cart software. This product could easily handle the large
number of products expected to be sold and offered the secure, bank
approved, online payment facility needed to take credit cards on
We created a bespoke design to reflect the companies logo and brand.
We then undertook the training of staff to add and remove products
as well as processing all orders.
The web site was launched in June 2005 and made its first sale within
a week. Now with over 400 Artists and thousands of rare and collectable
vinyl singles, albums, CD's and videos, the web site appears in
the top ten search engine results for hundreds of artists. Serving
over 25,000 unique web site visitors a month, the web site has been
a resounding success.
Click here for testimonial.
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